We are June 11, 2021 and this Friday evening begins the Euro … 2020. Explanations.
It’s D-Day, finally. After five years of waiting, the Euro returns this Friday, and will extend until July 11. The Euro, and more precisely the Euro 2020. In 2021. Why? Because UEFA, which organizes the competition, decided so when the competition was postponed last year due to the coronavirus pandemic.
In April 2020, the governing body of European football had confirmed this name retention by providing several justifications. The first touches on the peculiarity of this edition: Euro 2020 was to celebrate the 60 years of the tournament – the first Euro having taken place in 1960 – and this is also why Michel Platini, former president of UEFA , had wanted to organize it all over the continent.
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A name change would have been very expensive
The second reason is quite symbolic. “Keeping the name of Euro 2020 will further serve as a reminder of how the whole football family came together to respond to the extraordinary circumstances of the Covid-19 pandemic, and the difficult times Europe and the world had to go through in 2020 “, justified UEFA.
But it is above all the third, economic reason, which tipped the scales. “This choice is in line with UEFA’s commitment to make Euro 2020 a responsible competition and not to generate additional amounts of waste,” admits the body.
The competition having been postponed late last year, almost all the material related to the organization (stadium skins, panels, brochures, advertisements …) or merchandising (derivative products) had already been made … with the Euro 2020 logo. Having to redo everything would not only have resulted in the destruction of all unused items, it would have come at a considerable cost. However, even in the world of football, where money is flowing, it is more time to save money.
For the same reasons, the Japanese Olympic Games this summer will still be held under the name Tokyo 2020, instead of Tokyo 2021.