Jean-Marc Mickeler, president of the National Management Control Department (DNCG), is categorical: if the shareholders do not take out the checkbook in the coming months, many French clubs will have to shut down, given the TV rights crisis.
The financial gendarme of French football sounded the alarm bell in front of the deputies. During a hearing carried out this Thursday by the fact-finding mission to the National Assembly on the financing of sport and sports audiovisual rights, Jean-Marc Mickeler, president of the National Management Control Department (DNCG), is appeared worried about the accounts of French clubs.
“Without massive input from existing shareholders, it is unlikely that the majority of clubs can survive the 2021-2022 season,” he said, according to the LCP transcript.
This exchange with the deputies was an opportunity for Jean-Marc Mickeler to recall that this serious situation is not so much the consequence of the pandemic, but of the failure of Mediapro in high season. “Yes [la Ligue] had only had to face the Covid-19, one could have imagined that this level of own funds could have made it possible to pass this crisis with a minimum of hassle, he continued. But to face this crisis and the defect of Mediapro, it was mission impossible “.
The DNCG approves the move to 18 in Ligue 1
To redress French football, the boss of the DNCG approves the future transition from 20 to 18 clubs in Ligue 1 (from the 2023-2024 season). “You reduce the offer, you increase the value of the product. (…) In an industry, you listen to your main customer. The main customer is the broadcaster, and he wants fewer matches. If you don’t do not listen to what the customer is looking for when you sell a product, it goes badly “, underlined Jean-Marc Mickeler.
Like Emmanuel Macron, who pleaded on The Indian Paper and RMC for the economic model of French football to evolve greatly, Jean-Marc Mickeler believes that clubs must “broaden the revenue base” and “not consider that audiovisual rights must constitute a single axis “. Aligned with the remarks on RMC of Maxime Saada, chairman of the management board of Canal +, he considers in particular that the clubs and the League must make sure to “create a real customer experience as in any industry”.