A few days after the failure of its investment in France, Mediapro announced on Friday that it had obtained the rights for the Concacaf zone. The Spanish group will ensure the international dissemination of the Champions League of this confederation or the Gold Cup.
A few weeks after the fiasco of its investment in France, which ended last Sunday with the closure of its channel six months after its launch, Mediapro signed an agreement with the Concacaf zone on Friday. The Sino-Spanish group has recovered the rights for the international marketing of important competitions organized by the Confederation (ie North America, Central America and the Caribbean).
“This alliance with the Mediapro group, leader in the audiovisual sector and unique in its integration of audiovisual content, production and distribution, will ensure the international marketing of the audiovisual rights of Concacaf competitions, including the 2021 Gold Cup and the Champions League de la Concacaf ”, communicated this Friday the Concacaf, to announce its partnership with the Mediapro group.
“The Group’s experience in the management of sports rights will be essential”
The last Champions League in the Concacaf zone was won last December by the Monterrey Tigers, where a certain André-Pierre Gignac, a decisive scorer against Los Angeles FC, plays. “We are very proud of the confidence that Concacaf has placed in us,” says Tatxo Benet, Managing Partner of Mediapro. The Group’s experience in managing sports rights will be essential in projecting the value of its competitions. ”
This is a new take for Mediapro, whose investment in French football has turned out to be a disaster. The audiovisual group had not paid the last drafts to the Professional Football League (LFP), jeopardizing the economic activity of French clubs after the billion promised. Despite this recent failure, Mediapro will therefore try to restore its image on the international scene.