To attract a large part of the big historic European clubs, the Super League should inject them 3.5 billion euros directly into the coffers, a sum (much) larger than that generated by the Champions League. And much less governed by a meritocratic principle.
If Bayern Munich and Paris Saint-Germain refused to take part in the Super League, a new semi-closed European competition aimed at supplanting the Champions League, this is not the case for three Spaniards (Real Madrid, FC Barcelona , Atlético de Madrid), three Italians (Juventus Turin, AC Milan, Inter Milan) and six English (Liverpool, Manchester United, Manchester City, Chelsea, Tottenham and Arsenal). Who took the opportunity to significantly increase their income.
>> The crisis of the Super League live: all the information
By competing directly with the C1, these twelve dissident clubs expose themselves to heavy sanctions from UEFA and to the disenchantment of football lovers. Who revolt at all costs a new major player who could endanger the principles of solidarity and redistribution of European football.
Because the operation is as follows: by making the continent’s biggest cars compete against each other, the Super League promises to offer a very high level show, to attract crowds, and to generate colossal income through sponsorship and broadcasting rights. A last point valid only if public opinion and fans agree to follow the competition and to keep it alive thanks to the money spent on ticketing and TV and / or internet subscriptions …
To the founders the huge slice of the cake
In the meantime, the new European organization has already promised “substantial economic growth” based on a revenue distribution system which would see the fifteen “founding” clubs (these twelve + three not yet known) capture 32.5% of the price money total whatever the result, 32.5% would be distributed equally, 20% on sporting merit and 15% on notoriety.
Wishing to explain a framework for its financial component, the Super League announced that the clubs participating in its super-competition will be subject to “a regulated expenditure framework”. That is to say, a control of the wage bill (capped at 55% of the club’s income) by the well-named “financial sustainability group”, a sort of honeyed financial fair play.
And that in return, they will receive “a one-time payment of around 3.5 billion euros intended solely for infrastructure investments and offset the impact of the Covid crisis”. 3.5 billion, or three times more than the Champions League, which redistributes “only” 2 billion euros each year to the 32 teams taking part in the competition … A nice jackpot to start the adventure well, a amount funded through America’s largest bank, JP Morgan, according to various sources.