Spotify will test the loyalty of its users. Very popular in Europe and the rest of the world (the streaming service has a total of 150 million paying users), Spotify is preparing to increase almost all of its prices in Europe, even if there is still a little doubt about the countries concerned at the time of this writing.
All Spotify paid offers, except the standard subscription at 9.99 euros per month, will increase by a few euros. A dangerous game against the competition.
Between 5.99 and 17.99 euros per month
In the event that Spotify’s new pricing is confirmed, here is what its offer could look like in the coming weeks:
Student: 5.99 euros per month, instead of 4.99 euros per month
Standard: 9.99 euros per month, same price as before
Duo: 12.99 euros per month, instead of 11.99 euros per month
Family: 17.99 euros per month, instead of 15.99 euros per month
While waiting to inform all its affected subscribers, Spotify says it will charge its customers at the old rates for at least one month. From June, everyone should pay these new prices.
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A very risky game
In the world of music streaming, Spotify’s bet seems very dangerous. All companies usually charge the same prices, which might attract some Spotify users to Apple Music or Deezer. Some also point out that the Apple One Family offer, marketed at 19.99 euros per month, includes Apple Music, Apple TV +, Apple Arcade and 200 GB of iCloud storage for only 2 euros more. For the Swedish giant, this increase could be quite restrictive. On the student side, this euro requested in addition could also cause a flight of subscribers.