Samsung (Photo Credit-Twitter)
Seoul, 8 April: Samsung has introduced its new Galaxy A series smartphone portfolio in the US and the company hopes to capture the market share of its South Korean rival LG Electronics, which recently launched the mobile Has announced exit from the business. The company has launched the Galaxy A42 5G in America on Thursday and after this the Samsung Galaxy A52 5G, A32 5G and A12 will be launched on Friday. The Galaxy A02S will be available from April 29. Drew Blackcard, vice president of mobile product management at Samsung Electronics America, said, “These are the perfect smartphones for anyone who wants quality and innovation synonymous with Samsung.” The world’s largest smartphone vendor hopes In order to boost sales of its handsets in the US with the flagship Galaxy S device introduced in January, it will launch the 2021 variant of its mid-low tier Galaxy A smartphone.
According to market researcher Counterpoint Research, Samsung was the second largest smartphone supplier in the US with a 22.1 percent share in the fourth quarter of 2020. Apple occupies the top position, with a market share of 60.1 percent during this period. The launch of the new Galaxy A series in the US will help Samsung to capture its share in the market after leaving the LG business. According to a report by the Yonhap news agency, LG announced on Monday that its mobile business units will no longer operate after July 31. Also read: Samsung launches Galaxy F12, F02S in India: Samsung launches Galaxy F12, F02S in India, read features
According to Counterpoint Research, 58 percent of LG’s smartphone shipments in the fourth quarter of 2020 had models priced under $ 150, while 37 percent of handsets were between 150 and $ 500, meaning the company’s mobile sales were at mid-low levels Was centered in the device. In the US, the price of the newly launched Galaxy A smartphone has also been kept below $ 500. The A32 5G is priced at US $ 279.99. With this, it has also become the first such 5G smartphone from Samsung, which is being sold for less than $ 300. The starting price for the A02 smartphone has been set at only $ 109.99. In markets like the US, where LG has been the third largest brand with 9 percent market share, Samsung has now focused its attention on the consumers in its range.