Messaging app WhatsApp has added a new shopping button to its app. Through this, users will be able to see the catalog of WhatsApp Business accounts (WhatsApp Business) in one click. The new shopping button has been replaced by the video call button. With the new feature, it will be easy for business accounts to show their products and services on WhatsApp.
This is how the shopping button will work
The shopping button icon is placed like a store, right next to the call button. By clicking on it, the Business Catalog will open. Till now, users had to click on the business profile to see if there is a catalog of the business. By tapping on the new call button, you will see options for both voice and video calls.
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The new shopping button will only appear on those WhatsApp business accounts that have created the catalog. That is, you will not see this button on friends or group accounts. In September, WhatsApp was seen testing this feature, now this feature has been released for all users.
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WhatsApp claims that 175 million users message on WhatsApp Business accounts every day. Apart from this, more than 40 million people worldwide (30 lakh of these in India only) see a business catalog on WhatsApp. Through the new shopping button, not only the users will have the convenience, but also for the business accounts, it will be easy to reach their service or goods to the customers.