Dutch champion for the 35th time, Ajax Amsterdam decided to melt the trophy to draw more than 42,000 little stars for its annual subscribers. One way to thank them for their support, despite the closed doors.
Deprived of its supporters this season due to the health crisis and behind closed doors, Ajax still wanted to share their 35th Dutch league title with them. He found a way to do it. Literally.
Via several publications on its social networks, the Amsterdam club explained on Wednesday that it had melted its Eredivisie winner’s trophy, to transform it into 42,390 small stars. 42,390 as the number of subscribers to the Johan Cruyff Arena, who will all receive their collector’s coin by post, as a token of thanks for their loyalty and support, even from a distance.
“Despite their absence, we felt their support every week”
“This season, we have had to play mainly without our supporters, explains general manager Edwin van der Sar on the club website. Finally, without them sitting in the stands. Despite this, we felt their support every week. from the stadium, on social media and in our personal lives. Usually when we say ‘this title is for you’ it is a way of saying that we are playing for the supporters, but sharing the trophy (concretely) is the ultimate proof that we really do. After a hectic year, we want to make sure our fans feel they’ve been part of this title. “
For collectors, know that each star weighs 3.45g, and contains exactly 0.06g of the trophy, the rest having been completed with pure pewter. Taking into account the exceptional circumstances and the sympathetic initiative, Ajax specifies that the Dutch federation gave it a second trophy, history of not having a hole in the museum.