Just a few weeks ago, the BMW Group presented its revised medium-term strategic plan, announcing the intention to have 7 million electrified cars ($ 100 electric or plug-in) on the streets by 2030, including a significant number of models. MINI.
And along these lines, it is now the turn of the British firm to deliver its proposals, and among them are three relevant news: MINI will launch three new global electric models, MINI will add a second crossover / SUV, MINI partnered with Great Wall to produce new electrified models exclusively for China. Let’s go one by one.
MINI is making the long-awaited realignment of its model range, focusing on incorporating new technologies and “services of the future” into its current range, but also continues to analyze the opportunities offered by the market.
And, says the brand, “at the heart of this realignment is the expansion of electromobility, a greater commitment to the premium compact crossover segments and the strengthening of our market position in China.
To date, MINI has two electrified models on the market: the plug-in hybrid Cooper SE Countryman ALL4 (220 Hp and between 55 and 61 km of autonomy), and the 100% electric Cooper SE (184 Hp and 230 km of autonomy). Well, the idea is to electrify the entire model range, but don’t wait for a Clubman SE or an electric Cabrio for now.
“The future range of fully electric vehicles will include the 3-door MINI Hatch, a new crossover model in the small car segment, and a compact crossover model,” the statement said. Tangled up? Let’s try to translate it.
If the 100% electric 3-door hatch already exists, a similar second is not justified. Therefore, the new model would be a redesigned version that evokes the design of the traditional MINI, and that would be based on the MINI Electric Classic concept presented at the 2018 New York Motor Show, which had an extraordinary reception. But, of course, these just press assumptions.
The second of them had already been announced previously, it will be based on the platform of the BMW X1 and will be produced in China, using the Rocketman as inspiration. It will be small in size and its mechanics will be 100% electrical and only electrical.
Finally, there is the third, which some media confirm that it will be the next generation of the Countryman, which will be equipped with combustion engines and electric versions. Regarding China, a new joint-venture with Great Wall Motors had already been announced to produce electric MINIs for the local market, but also for export.
“Currently, about 10% of all new vehicles produced by the brand are delivered to customers in China. To participate in the positive development of the market and sell significantly more vehicles in China, MINI will soon change its brand status. import, to a locally produced car supplier. ”
Local production models will use a new architecture developed from the ground up for e-mobility and will roll off the lines starting in 2023.
That is to say that only the Countryman SE represented 5% of total MINI sales in the world in 2019, and the brand indicates that with the introduction of the MINI E this figure has grown to 10%. Nothing bad.