A premium partner of PSG, the company Deliveroo, a specialist in home meal delivery, will distribute 5,000 outfits bearing the logo of the capital club to its delivery people in the Paris region. A marketing coup and a way to strengthen “the link with consumers,” she says.
The Parisian delivery men who are supporters of OM – there are bound to be some – should be delighted. The Deliveroo platform, specialist in meal delivery and premium partner of PSG since September 2019, has designed a new uniform for its delivery men in Ile-de-France. A uniform in the colors … of Paris Saint-Germain.
“This new delivery equipment (which consists of a jacket and an insulated bag, editor’s note) aims to celebrate delivery men whose link with consumers has only strengthened since the beginning of the health crisis, Justifies a press release from the company. Deliveroo wanted to give its everyday partners equipment of which they are proud. ” And at the same time achieve a little marketing coup.
Joking aside, not all delivery people should display the PSG logo on their chest, since Deliveroo is talking about a limited edition outfit, created in 5,000 copies. “This new kit was developed with the aim of offering our partner delivery partners in the Paris region equipment that is both technical and also linked to a subject that unites them: football,” the company added.
A few weeks before Deliveroo joined PSG in 2019, one of its competitors, Uber Eats, which also sponsors Ligue 1, had partnered with OM. The American platform is also the main jersey sponsor of the Marseille club. When will there be a Classic between delivery people?