Invited Wednesday evening in the After Foot on RMC, Maxime Saada, chairman of the management board of the Canal + group, took stock of the Ligue 1 TV rights issue and the negotiations with the LFP.
Two months before the resumption of Ligue 1, French football has not yet found its broadcaster (s) for the period 2021-2024. A heavy situation for the clubs, which have no idea of their TV income from the month of July, while all eyes are on Canal +. The encrypted channel gives the impression of delaying by maintaining its position to broadcast only two posters: those for Saturday at 5 p.m. and Sunday at 9 p.m.
Guest of the After Foot this Wednesday evening on RMC, Maxime Saada, chairman of the board of the Canal + group, took stock of this thorny issue to say the least. “I do not believe that we are in a situation where we hold football. Canal + is not alone,” he recalled first.
“I am not sure that football [français] or on Canal + next year “, he even declared. Before commenting on the value he attributes to the French championship:” We will not be very far from previous cycles. The average is 650 million euros per year since 2005. The product has deteriorated, but we do not saw the branch on which we are sitting. The value is at the maximum at the height of the previous cycles. “He specified, however, that the sum indicated would not necessarily be that which the encrypted chain would put on the table.
He did not want to confirm any progress in negotiations with beIN Sports in relation to TV rights for L1. According to L’Equipe, however, the positions are getting closer between the League on one side and the Canal-beIN duo on the other. With an envelope that could reach 600 million euros per year plus bonuses until 2024.
Canal + only wants the two best posters
“Canal, alone, it’s complicated, supported Maxime Saada in the After Foot. If I had to broadcast the entire competition and pay the amounts expected by the League, I would have to increase the price of Canal +. You have seen the situation of Mediapro, at 25 euros, it does not work. The only question is how much is the subscriber ready to pay? I do not think that we will make a return on the investment if we say tomorrow that we has all ten games and you have to pay 40 euros. (…) If we manage to set up a system with Canal and beIN, we would broadcast the entire Ligue 1 experience. . The first discussions with Vincent Labrune (president of the LFP, editor’s note) are about the product. The subject is the attractiveness of all the matches. “
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“You take the first choices, and the choices between 7 and 10, there is an audience gap of 1 to 10. The Top 14 is much more homogeneous. There is no equivalent like that. . There are games that do not interest people. You have to concentrate resources. ” “It was said that Canal + would like to pay less. No, it is the same amount. There is no:” I have fewer matches, I pay less “. It is the reverse”, a he insisted when it was relaunched on the model of the Ligue 1 to 18 clubs, which was validated at the beginning of the month by the clubs during a general assembly of the League. This transition from 20 to 18 clubs will take place from the 2023-2024 season.
On RMC, Maxime Saada also confirmed that the encrypted channel only wants to broadcast the two best posters of the championship (Saturday 5 p.m. and Sunday 9 p.m.). “Yes, it’s true, he replied. It’s not that the rest is not interesting. I would prefer that my subscribers who pay Canal 20 euros have all ten games. But I don’t know how to do it. , nor make that profitable “. For him, it is obvious that the L1 is worth less than the other big European leagues: “There was this reasoning which was, and which remains, that the Premier League, the Serie A, the Liga and the Bundesliga, it is a billion euros or more … But it is not at all the same thing, we must stop. In the selection of Didier Deschamps [en équipe de France], how many French players are there abroad? They are 20, I believe, out of the 26 [pour l’Euro]. In England, Spain or other countries, it’s two or three. In rugby, the best French players are in the Top 14 “.