FC Metz has decided to put its 20-year-old crest in the closet, to unveil a very minimalist logo on Thursday, simply representing the cross of Lorraine.
Difficult to do more minimalist. In keeping with the trend for increasingly refined creations, FC Metz unveiled a new, extremely sober logo on Thursday. Exit the badge used since 2000, showing the legendary Graoully dragon represented since 1967. The club has chosen a slightly stylized cross of Lorraine, with the inscription “FC Metz” just above. Nothing more.
The club explained in a press release: “FC Metz chooses to highlight its history and reaffirm its values. The choice of the Lorraine cross is not the result of chance: it is the symbol representing the best FC Metz for 69% of the supporters recently surveyed. (…) This symbol obviously evokes resistance, but also and above all courage, self-sacrifice and loyalty, values dear to Metz supporters, and more generally to Lorrainers , faithful to their regional roots. “
The supporters do not seem convinced
This new FC Metz logo received a very mixed reception. A quick read of the comments under the club’s tweet in question shows this very clearly.
The design of this logo, which is also accompanied by an overhaul of the club’s visual identity on the media, was entrusted to the Belgian agency Coast. The Republican Lorrain reports that this creation was made after an extensive survey of 3,000 supporters, partners and former players, among others.
As for Graoully, FC Metz ensures not to throw it into oblivion: “It will have its place in the visual identity, but also and especially in the Saint-Symphorien Stadium of which he is the keeper, as he was for the city’s amphitheater in the 3rd century AD “.