When you buy a car that costs more than 300,000 euros, choosing and customizing the model is as important a part of the experience as driving it for the first time. Brands know this and that is why there are more and more boutique-style spaces in which the customer can dive among the almost infinite possibilities offered by the brand, even beyond their car.
Something like that is what the new features Lounge Tokyo that Lamborghini just released in the upscale Roppongi neighborhood in the capital of Japan. A space similar to the one that the brand has already opened in New York and that, in addition to being a meeting place where events and exhibitions can be held, will also have a Studio Ad Personam, in charge of making the most special customization proposals for its clients a reality. , including special colors, internal and external coatings, and other details.
This inauguration was also the perfect opportunity to present a very special Lamborghini Aventador S with a groundbreaking design by a world-class stylist like the Japanese Yohji Yamamoto. A unique model that this designer has used as a kind of canvas on which to paint.
Textile design embodied in a supercar
Thus, this Aventador S stands out for its red and white lines acting as a contrast on a black background, in which there is also space for red dots and symbols in Japanese. A combination finished off with the Yamamoto signature that will surely have caught the eye of all the guests at the inauguration of this new Lamborghini space in Tokyo.
Read More: It’s official! SSC Tuatara wins the title of the fastest car in the world
The same scheme is transferred to the interior of the Italian supercar, which stands out above all for a large amount of text present in some areas of its upholstery such as the backs of the seats, the dashboard, or the upper area of the door linings.
The model went from sketch to reality at the hands of Lamborghini Centro Stile and Lamborghini chief designer Mitja Borkert, who met Yamamoto at Paris Fashion Week last January this year.
A collaboration that goes beyond a car
Along with this particular design one-off, Lamborghini has also presented a new collection of clothing in collaboration with the Japanese designer consisting of a hoodie, a mod coat, and a bomber.