Intel really doesn’t like Apple’s new computers with the M1 processor and wants to let people know about it on social media. The manufacturer has just published a new advertisement on its Twitter account, under the banner of the hashtag #GoPC.
For Intel, a Mac is not capable of serving both scientists and gamers. It is true that for many years, Macs have ceased to be gaming machines, and Intel chips have not helped them in this regard, with their sleazy integrated chipset, until very recently. Paradoxically, Apple Silicon chips could change that.
In addition, the example of Rocket League is rather poorly found. The game was playable online on Mac, via Steam, until very recently. The game is no longer supported on Linux PCs and Macs, whether they run under an M1 SoC … or with an Intel Core.
Intel also posted another Twitter ad against Apple, this time criticizing the Mac’s lack of touchscreen and stylus, which is a manufacturer’s choice and not a technological limitation.
Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPCAdvertisement
– Intel (@intel) February 2, 2021
By clicking on the image of the advertisement, we end up with a YouTube video, produced by Jon Rettinger, the founder of the TechnoBuffalo site, but also sponsored by Intel.
The video begins by showing that you cannot use a USB Type-A connector on a MacBook Pro M1, which obviously has nothing to do with the architecture of the processor, nor with its performance. However, Rettinger is being honest in explaining that he was contacted by Intel to discuss the new EVO platform.
This advertising campaign is not the only action taken by Intel against Apple. A few days ago, the manufacturer engaged in the game of comparisons between its processors and M1 chips.
Some of Intel’s criticisms of the Macs are very valid, but most are not related to the M1 chip, but to the choices Apple made. However, most of these choices were already valid when Macs were running with Intel processors.
Therefore, it is difficult not to have the feeling that Intel is a slightly disappointed lover. Unless the giant of Santa Clara feels threatened by M1 chips. As much for their performances as for what they symbolize. Mac M1 are proof that PCs can be great … without Intel.
Source : MacRumors