Indian Tablet Market: Apple tightens Samsung’s hold in Indian tablet market by reversing

Samsung and Apple (Photo Credits: Twitter)

New Delhi, April 23: Apple’s 29 percent market share in the Indian Tablet market in the first quarter of January to March in 2021, coupled with an increased trend from home to work (learning from home), learning and fun activities during the epidemic. With Samsung has been shifted to the second position. This has been claimed in a new report on Thursday. According to a report by market research firm Cyber ​​Media Research (CMR), Apple iPads continued to perform exceptionally in the first quarter of 2021, growing 140 percent (year-over-year) in India.

Apple iPad 8 gained 17 percent market share in the first quarter, while Apple iPad Air 2020 recorded 9 percent share in the Indian market. Lenovo continued to lead the Indian tablet market in the first quarter of 2021. Prabhu Ram, head of the Industry Intelligence Group at CMR, told IANS, “In keeping with the trend of doing everything from home, Apple’s iPad shipments grew by an unprecedented 144 percent year-on-year in the first quarter of 2021. The breakout was quarterly. Apple’s success is notable because it lacks the cost-advantage that Android tablets have. ” Also Read: Samsung Galaxy Laptops: New offer of Galaxy Laptops will be made by Samsung this month

Ram said that Apple’s success in the first quarter of 2021 was primarily driven by the aspirational appeal that the brand has sustained among consumers. Apart from this, he also cited its performance in the ad-tech sector as one of the main reasons. Apple has been able to continue its strong growth momentum from the second half of 2020 into the new year as well. Apple iPad growth (year-on-year) in the country was 42 percent in 2020, while in the fourth quarter of last year it registered a growth of 135 percent on a year-on-year basis.

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