The Unisport company has seen on its site an explosion in sales of the France team’s jersey since the announcement of the players selected for the Euro, marked by the unexpected return of a certain Karim Benzema. Not necessarily a coincidence.
The Benzema effect was not long in coming. The announcement of the Madrid striker’s return to the selection boosted sales of the France team’s shirts. According to Unisport, distributor of football articles in Europe, which makes an initial assessment in a press release sent to RMC Sport, sales of Blues jerseys have exploded with a growth of 2400% compared to the day before, and 1200% by compared to the previous week. At Nike, at the iconic Champs-Elysées store, the letters for the flocking of Karim Benzema’s jersey are sold out this Saturday morning.
“We may not have enough Benzema flocking”
“It’s amazing how much impact a single player can have on jersey sales,” said Unisport France Sales Manager Victor Saulnier. “We knew the France team jerseys would be popular. are the current soccer world champion, the team includes some of the most popular players in the world and the supporters are extremely passionate. But even with high expectations, the sales numbers are already above our expectations. “
Difficult for the company not to make the link between the explosion in sales and the selection of Benzema which, a few hours before its formalization, still seemed like a sweet dream for fans of the striker trained at OL, put away for more than five years. “We may not have enough France jerseys and Benzema prints in stock for the coming weeks. So we recommend consumers to act quickly in case they want to get their favorite player’s jersey,” advises Victor Saulnier.
Number 19 for Benzema
Recalled after five and a half years of absence, Benzema will wear the number 19 during the Euro (June 11-July 11), the French Football Federation unveiled on Friday. The flocked jersey of number 9, worn by the Real Madrid club scorer, remains the property of Olivier Giroud (Chelsea), the second leading scorer in the history of the Blues, also called up among the 26 players selected for the tournament. “KB9” wore the 19 when it debuted in Lyon, between 2005 and 2007.
The coach Didier Deschamps surprised last Tuesday by recalling Karim Benzema, kept out of the selection since 2015. “Everyone has their opinion, their position. I am very, very happy to find him. Already because humanly, c ‘is someone I really appreciate. And when you see what he’s been doing at Real for so long, he’s a very, very great player, “OM goalkeeper told reporters on Friday. Steve Mandanda, Hugo Lloris’ double at the Euro, repeating what he had already said to our antenna on Tuesday evening.