Facebook would develop an audio lounge feature modeled on what the ClubHouse networking app offers, according to the New York Times.
“We have connected people through audio and video technologies for many years and are always exploring new ways to improve this experience for people.”Facebook spokesperson Emilie Haskell modestly told the newspaper.Advertisement
Precedents with Snapchat and TikTok
The New York Times recalls that Facebook has often done the same in the past, not hesitating to copy Snapchat and its Stories, TikTok and Reels videos, or even Zoom with Rooms. He was also working on a product inspired by the Substack newsletter service. Sometimes it just buys back popular apps like Instagram and WhatsApp.
But Facebook is also a huge company with an experimental development department that spans everything: podcasts, travel apps, and / or music. Finally, he would not be the only one currently in the niche. Twitter is also testing an audio chat feature called Spaces.
Clubhouse was launched last year and took off with the pandemic in Silicon Valley. It is available in beta and only on iOS and via invitation. Despite everything, it is currently at the top of downloads in certain European countries, such as Germany. It is his concept of audio chat rooms that is hitting the mark in the context of the pandemic.
Personalities like Mark Zuckerberg or Elon Musk have recently contributed to its fame by expressing themselves there.
Source: New York Times