Indian cricket captain Virat Kohli’s decision to play limited overs and just the first Test match on the Australian tour has been a loss to the broadcaster Channel-7 but his rival Channel Fox Sports could benefit. Channel 7 has now criticized Cricket Australia (CA) for this. Channel 7 has the rights to broadcast the four-Test series between Australia and India, while the T20 and ODI series are owned by Fox Sports.
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This would mean that Fox Sports would broadcast 14 days of cricket matches in which Kohli would play. These include three ODIs, three T20s and one practice match. At the same time, Channel-7 will be able to broadcast only the first Test match, with Kohli playing Kohli. After this, he will also broadcast the remaining three matches.
The Edge quoted Carrie Stokes, chairman of Seven West Media, which owns Channel 7, saying, “Our company likes cricket.” We could not be more excited about cricket. People play it and represent Australia in the middle. ‘
He said, ‘This is about the administrative offices outside the Oval and where we have some issues. The company has paid a record amount for a quality product, which we have not benefited from nor have we offered to give us anything that they have not distributed. The company will continue to pursue its rights.
According to reports from Australian media, both channels have preferred Kohli in their promotion of the series. The Australian newspaper wrote, “Football stars Lionel Messi, Cristiano Ronaldo, basketball icon LeBron James are the only international players whose marketing value and importance on social media is more than King Kohli”.
The report reads, ‘Both channels have made promotions for the summer series almost entirely by keeping Kohli at the center. Now Channel-7 will have to redesign its advertisements as Kohli will not play three Tests including the Boxing Day Test. Fox Sports will benefit twice from this.
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It is also to be noted that Channel-7 had a dispute with Cricket Australia and had also spoken of ending the 450 million deal. The BCCI had made a change in the program and that is why they demanded a cut in the financial fees, which led to a dispute between the two.
The cuts were also demanded due to low viewership due to Kovid-19. The first T20 series was to be held before the T20 World Cup in October, while the Test series was to begin on December 3. The ODI series was to be held in the middle of January. The World Cup was canceled due to Kovid-19. Now, according to the new schedule, the tour will start from the first ODI on 27 November at the Sydney Cricket Ground.
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On 29 November, the second ODI will also be played on this ground. Canberra’s Manuka Oval will host the third ODI on December 2. After this, the three-match T20 series will begin. The first T20 will be held at Manuka Oval on December 4. The second and third T20 matches will be played on December 6, December 8 at the SCG. From December 17, India will launch a campaign to save the border-gavaskar trophy.