PSG: How Messi dramatically increased club revenue

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According to the EFE agency, PSG took advantage of the arrival of Lionel Messi to significantly increase their earnings this season. The seven-time Ballon d’Or in particular made it possible to attract new sponsors and explode sales of derivative products, despite disappointing performances on the pitch.

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He didn’t really live up to the expectations on the pitch. At the end of his first season with PSG, Lionel Messi clearly has a disappointing record. Far from the excitement that came with his arrival in the capital last summer. In 33 appearances with the French champions, the seven-time Ballon d’Or has scored 11 goals and provided 13 assists (in all competitions). With a rather dull general effect.

After his Champions League elimination against Real Madrid in the round of 16, the Argentine star was also whistled by a section of the Parc des Princes. Something to spoil the picture a bit. Despite these difficult first months, Pulga should stay this summer while his contract runs until 2023 (with an additional year as an option). And PSG can get away… financially.

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a dozen more partners

According to the Spanish agency EFE, which has been taken over by Sport, the Albiceleste manager has dramatically increased the income of his new club. At the end of the season, Paris should have a total revenue of around €700 million. A result closer to Real Madrid and Barca.

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Messi’s recruitment would have improved sponsorship income by about 13%, which should reach 300 million euros for the 2021-2022 fiscal year – figures confirmed by Paris sources to the EFE. A record pre-Barca crackdown for PSG would have attracted a dozen new partners in various sectors, such as fashion, the automotive industry, cryptocurrency, distribution, beverages or online betting. Brands such as Dior, Autohero, Crypto.com, Smart Good Things, Volt, Big Cola or PlayBetR are now associated with PSG.

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jerseys sold around the world

With the presence of a Rosario native in the locker room, there has been a jump in jersey sales around the world. The Paris would have already exceeded one million units sold worldwide, of which about 60% with a herd of n°30. A record, again. With Leo Messi, match-day receipts at the Parc des Princes have also reached 132 million euros.

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