Newly inducted at the head of the Girondins de Bordeaux after the officialization of his acquisition of the club, Gérard Lopez has somewhat disavowed the decisions of his predecessors concerning the change of the club’s logo: he wants a return to the fundamentals.
Gérard Lopez has understood the mistakes of his predecessors and does not intend to repeat them. For his first press conference as owner of Bordeaux this Friday, the businessman assured that he would reconsider the changes made to the logo and name of the club. Both had changed under the King Street presidency in 2020, much to the annoyance of supporters. The original identity of the “Girondins de Bordeaux” should be restored.
“Be careful what I say, insisted Lopez. We’re not going to go back to the old logo, we’re going to go back to the Girondins de Bordeaux logo. From there, I think we’ve said it all. know that there are technical constraints on certain jerseys but from there, from now on, we will come back wherever we can to what the Girondins de Bordeaux logo should be. ” A new logo, close to the one used between 2002 and 2020, should therefore be used again, even if the first Ligue 1 jerseys already provided by the supplier should not be dressed in it.
“It’s important for people”
“It is a detail and at the same time not, it is important for people, justified the former president of the LOSC thereafter. The other reason is that I spend a lot of time in the abroad, and abroad, Bordeaux is a French club. When you say “Girondins de Bordeaux”, it is French, when you say “Bordeaux Girondins”, it is not. mark or the club of one of its international strengths, to be one of the big representatives of French football. ” On the logo used since 2020, it was indeed inscribed “Bordeaux Girondins”, rather than “Girondins de Bordeaux”, as was the case in the past.
This marketing choice was never passed with the supporters, in particular the Ultramarines, their main group. “You shame us, Florian Brunet, responsible for the Ultramarines on Twitter, was carried away last summer. Your” graphic identity “with two balls will never be that of the Girondins. The denial of the will of the people continues, you in will suffer his fury. ” In recent months, several demonstrations had taken place in front of Haillan, the Bordeaux training center, to demand the resignation of the then president, Frédéric Longuépée. It was finally the King Street investment fund which announced, last April, no longer supporting the club.