Epic Games is continuing its unboxing as part of its lawsuit against Apple. This time, it updates Apple’s desperate efforts to keep Netflix using the App Store’s integrated payment system.
Netflix discontinued in-app purchases in December 2018. Since then, you have to go through the website to subscribe. The move was driven by the fact that more people were ending their engagement when they went through Apple’s system.
When the world leader in video streaming wanted to conduct a test and suspend this payment for two months, Apple teams wondered whether it would be appropriate to proceed with “Punitive measures” like blocking some features of the app globally. A retaliation that was ultimately not implemented.
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Instead, Apple has embarked on a desperate attempt at seduction. To convince Netflix, he insisted on highlighting his service on the App Store and the fact that his platform had helped engage subscribers.
Apple has also aligned promises such as letting Netflix decide what content to promote, bear part of the marketing costs, allow the possibility of reinvesting part of the commission, or even completely removing it as part of a video partnership like this. is the case with Amazon Prime Video. Perhaps all of these concessions were also motivated by the preparation of the Apple TV + app and the desire to see Netflix appear in it.
But nothing worked. The streaming giant has remained adamant and has not reversed its decision since.