This is the first Apple conference of the year, and it is likely to cause talk. The Cupertino giant has unveiled a long series of new products tonight. We were expecting a new iPad Pro: it has indeed been announced, with, for the 12.9-inch model, a brand new miniLed screen. It also incorporates the M1 chip, which we extensively praised during our tests of the new Apple Silicon Macs.
But the biggest surprise of this conference is undoubtedly the arrival of a brand new iMac, with a completely revised design, also designed around the M1 chip.
We were also able to discover a new Apple TV 4K, AirTags (which we expected more) and some minor novelties, like a brand new iPhone … purple.
Find a summary of the announcements below, with links to our in-depth articles.
All Apple Ads
Here we go ! We start with services, with the Apple Card, a credit card which is still not available in France. Tim Cook announces the launch of Apple Card Family, which allows all family members to share the card. It is possible to define spending limits according to the different users.
Apple Podcasts gets a makeover: the podcast pioneer app has been completely redesigned. Apple is also launching Apple Podcast subscriptions.
Apple is also introducing a new color for the iPhone 12: purple! These new smartphones will be available on April 30.
AirTags, so you don’t lose anything?
They are finally here! Apple launches Airtags, a connected beacon that can be integrated into a keychain. It allows you to keep in touch with your most precious objects and to find them thanks to the “Locate” application of the iPhone. An AirTag will cost 35 euros, 119 euros for a pack of 4.
There are also accessories for AirTags with the Hermès logo (pictured below). The price then goes up … a little: count up to 450 euros to give yourself a nice piece of leather for your travel bag.
Apple TV 4K, more power and a better remote control
Tim Cook then spoke briefly aboutApple tv+, the in-house SVoD service. He took the opportunity to announce the return of the famous comedy Ted Lasso. A new season will be available on July 23.
After the content, the container … or anything that gives access to it, namely a new one Apple TV 4K. Nothing changes from a design point of view. But the new generation has the A12 Bionic chip, which allows it to play HDR videos in high frame rate. AirPlay has also been updated to enjoy videos shot at 4K 60fps.
Very interesting, the new Apple TV is able to adjust the color of your content by taking advantage of your iPhone’s sensors, which you just need to stick to your TV. The result is, according to Apple, exceptional. We can’t wait to test this!
Big demand from fans: the remote control is also evolving, with the appearance of a directional pad and a power button, allowing you to turn your TV on and off.
Price of the new Apple TV: 199 euros for the 32 GB version, or 219 euros for the 64 GB version.
A refined, liberated and colorful iMac
And now the Mac! And this is a brand new model that Apple presents, with a iMac with a refined design and full color, obviously powered by the Apple Silicon M1 chip.
Apple insists on the thickness of the device, much thinner thanks to a thermal efficiency much higher than its predecessor.
The screen is 24 inch, 4.5k Retina.
The new iMac’s camera is finally Full HD, and it takes advantage of three microphones for better sound recording. Apple also evokes its speakers, capable according to the firm of producing spatialized sound when playing videos.
Obviously, it also takes advantage of the advantages of the M1 chip, in particular theinstant we and increased performance. Apple mentions 85% better CPU performance than the previous 21.5-inch model, and 50% better graphics performance.
Nice innovation: the charger, which can be placed on the ground, includes an Ethernet socket and a magnetic cable. Convenient !
The iMac keyboard has also been revised and corrected. With a rounded design, it now includes (for the two most expensive models) a Touch ID button, to unlock your session or pay with Apple Pay. As for the Magic Mouse and the Magic Trackpad, they now benefit from new colors.
The new iMac starts at 1,449 euros.
An iPad Pro that adopts the M1 and inaugurates the miniLED
We now go to new iPad Pro. The design does not change, but, great news, also benefits from the M1 chip. Enough to improve its CPU performance by 50% and GPU by 80% compared to the previous generation, equipped with an A12Z SoC.
Nice new features too, the integration of a 2 TB storage option, and the arrival of connectivity Thunderbolt.
The new iPad Pro will also be logically 5G compatible in its “cellular” version.
The True Depth camera (front) has been greatly improved, with the appearance of an ultra-wide angle sensor for better videoconferencing sessions. And Apple is taking the opportunity to launch Center Stage, a feature that automatically tracks topics during video calls.
The iPad Pro also benefits from a brand new miniLED display, dubbed Liquid Retina XDR, with a brightness of 1,000 nits, 1,600 nits peak and an almost infinite contrast of 1,000,000: 1.
First price for the 11-inch model: 899 euros, 1219 euros for the 12.9-inch version. Pre-orders from April 30, availability mid-May.