Promoted to the head of a secret project at the end of January, Dan Riccio, big boss of Apple’s hardware, would now oversee the efforts of the Cupertino giant in the fields of VR and AR. A first virtual reality headset, with augmented reality capabilities, extremely ambitious and expensive, would be in development, with the famous Apple Glass.
At the end of last January, Apple announced that Dan Riccio, its big boss of hardware, was promoted to the head of a “new project”, very mysterious. Today, according to Mark Gurman of Bloomberg, it seems that this project touches on augmented and virtual realities. In time for the Apple Car, then.
According to Bloomberg, Dan Riccio’s promotion is to be compared to that of Phil Schiller last year, when Apple’s global marketing boss was given a high-level role to oversee the App Store and company public relations. A new mission which aimed to retain an experienced person in the company.
In this case, Dan Riccio’s experience could be used to resolve certain problems encountered by the development of AR and VR products. He would thus bring his experience, vision and supervision to Mike Rockwell, Apple’s vice president in charge of the project, who heads more than 1,000 engineers.
In any case, that says a lot about the importance that the American giant gives to virtual reality and augmented reality. For many tech players, these two enriched realities are the interface of tomorrow. They embody the after-smartphone and new potential in terms of products, software and uses.
In addition, Mark Gurman indicates that Johny Srouji, the senior vice president of hardware technologies, would now supervise the teams in charge of the development of screens and photo modules in-house, in addition to those working on the development of Apple Silicon chips. For the Bloomberg journalist, this reorganization could indicate that Apple is close to launching its first product featuring a screen totally designed by its engineers. It could be the iPad Pro with a mini LED screen.